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Dr. Navin Kumar ( Assistant Professor )


Dr. Navin Kumar
Email : navinkumar@dmi.ac.in

Summary of Experience

Dr. Navin Kumar is an Assistant Professor in the Marketing area at the Development Management Institute (DMI), Patna. He has previously served as faculty in Marketing at the Jaipuria Institute of Management, Jaipur, IIM Bodh Gaya, and OP Jindal University.

Dr. Kumar holds a Ph.D. in Marketing from NIT Rourkela and is UGC-NET qualified with JRF in Commerce. He is an alumnus of Hindu College and the Delhi School of Economics, University of Delhi, and has also completed an Executive Programme in Strategic Digital Marketing and Analytics from IIM Rohtak.

His research interests lie at the intersection of marketing, consumer psychology, technology, and tourism, with a focus on Destination Branding and Engagement, Neuromarketing and Consumer Neuroscience, Chatbots and Conversational Agents in Tourism, and Tourism Metaverse. His research has been presented at leading academic forums, including the American Marketing Association (AMA) Summer Conference, Chicago; PAN-IIM World Management Conference; and COSMAR, IISc Bangalore.

Dr. Kumar contributes to the academic community as a reviewer and review board member for reputed journals, including the Journal of Marketing Management and The Service Industries Journal. His teaching expertise encompasses Neuromarketing, Marketing Management, B2B Marketing, Product and Brand Management, Marketing Strategy, Digital Marketing, and Sustainability Marketing. He has also coordinated and delivered several government-sponsored training and consultancy programmes.

Area of Interest

His teaching interest encompasses Neuromarketing, Marketing Management, B2B Marketing, Product and Brand Management, Marketing Strategy, Digital Marketing, and Sustainability Marketing.

Publications

  • Kumar, N and Panda, R. K "Place branding and place marketing: a contemporary analysis of the literature and usage of terminology", International Review on Public and Nonprofit Marketing, vol.16, no.4, pp.255-292, Springer, December 2019, 10.1007/s12208-019-00230-6 Scopus, ABDC-B, WoS- ESCI, Scopus Cite score- 2.7
  • Kumar, N., Panda, R. K., & Adhikari, K. (2022). Transforming tourists' intentions through destination engagement: insights from transformative learning theory. The Service Industries Journal, 1-28. https://doi.org/10.1080/02642069.2022.2062327 Scopus, ABDC-B, ABS-2, WoS- SSCI, IF- 9.405
  • Kumar, N., Panda, R.K., & Prakash, K.C. (2023). Precedence analysis of customer engagement dimensions for tourism destinations: An evidence-based modeling using RIDIT-GRA approach. Journal of Hospitality and Tourism Insights. Vol. 6, 1024-1046. https://doi.org/10.1108/JHTI-12-2021-0340. Scopus, ABDC-B, WoS- ESCI, IF - 3.9
  • Kumar, N., Panda, R. K., & Adhikari, K. (2023). Tourists' engagement and willingness to pay behavior during COVID-19: an assessment of antecedents, consequences and intermediate relationships. Journal of Hospitality and Tourism Insights. Vol. 6, 928-946. https://doi.org/10.1108/JHTI-02-2022-0050. Scopus, ABDC-B, WoS- ESCI, IF - 3.9
  • Bhardwaj, S., Kumar, N., Gupta, R., Baber, H., & Venkatesh, A. (2024). How Social Media Influencers Impact Consumer Behaviour? Systematic Literature Review. Vision: The Journal of Business Perspective, https://doi.org/10.1177/09722629241237394. Scopus, ABDC, IF: 2.8
  • Kumar, N., Adhikari, K., Bhardwaj, S., & Musarra, G. (2026). Engage the Chatbot Way: From a Tourist to Brand Advocate. International Journal of Tourism Research, 28(1), e70174. ABDC-A, Scopus, WoS- SSCI, Q1, IF: 5.7
  • Kumar, N., & Adhikari, K. (2026). Role of co-creative experience toward driving tourist satisfaction and revisit intention: insights from a spooky destination. Consumer Behavior in Tourism and Hospitality, 21(2), 274-288. ABDC-B, Scopus, WoS- ESCI, Q1, IF: 5.3

Faculty Qualification

  • Doctor of Philosophy (Ph.D.) in Management, National Institute of Technology Rourkela, India.
    Broad area: Destination-Brand Engagement
  • M.Com with Marketing Major, Shaheed Bhagat Singh College, University of Delhi, New Delhi, India, 2016
  • B.Com (H), Hindu College, University of Delhi, New Delhi, India, 2014
  • Qualified UGC-NET with JRF in the July '16 attempt

Conference Attended

  • Kumar, N & Adhikari, K (2024): Engage through conversational agents: A fresh perspective in tourism experience. 19th ISDSI-Global Conference, 26 - 29 December 2025.
  • Kumar, N & Adhikari, K (2024): Driving Automotive Loyalty through Consumer-Brand Relationships. 18th ISDSI-Global Conference, 26 - 29 December 2024, PIBM, Pune.
  • Kumar, N & Pandey, A. (2024): From Tourist to Trailblazer: Navigating the Chatbot Experience to Become a Brand Advocate, Management Education and Research Colloquium (MERC), IIM Kashipur, 31st May 2024-2nd June 2024
  • Kumar, N. (2022): Predictors of destination engagement: Assessment of destination-led and tourist centred drivers, International Conference on Economic Equity in a Post Pandemic World, Oct 14-15, 2022, Birla Global University, Bhubaneswar, India.
  • Kumar, N. & Panda, R. K. (2021): Analysing the impact of digital marketing on domestic tourism intent during COVID-19: Insights from Indian domestic tourism industry, DiGiXMAR, Oct 27-29, 2021, CBS Business School, Jain Deemed to be university, Bangalore, India
  • Kumar, N. & Panda, R. K. (2020): Dark tourism: Assessing Tourists' Experience And Intentions For A Spooky Destination Brand, American Marketing Association (AMA) Summer Academic Conference, Aug 18-20, 2020, Chicago, US. ISBN: 978-0-87757-008-0
  • Kumar, N. & Panda, R.K. (2019): Dark Tourism: Assessing Tourists' Experience and Behavioural Intentions for a Spooky Destination Brand in India, 7th PAN IIM World Management Conference, Dec 18-19, 2019, IIM Rohtak.
  • Kumar, N. & Panda, R.K. (2018): Dark Tourism: Empirical Investigation of Traveller's Experience and Assessment of a Spooky Destination Brand in India, COSMAR, Nov 29-30, IISc Bangalore
  • Kumar, N. & Panda, R.K. (2018): India As a Healthcare Destination: Issues, Challenges, and Opportunities, National Conference on "Healthcare Management: Current State and Future Trends (HMCF), Feb 1-2, 2018, School of Management, NIT Rourkela, India. ISBN: 978-93-86940-00-1

Faculty Working Papers

  • Kumar, N., Das Guru, RR., Unlocking Hidden Gems: How Non-Visitors Shape Travel Intentions for Under-Visited Destinations - The Case of Bihar Tourism.
  • Kumar, N., Das Guru, RR., Building Brands in the Brain: A Neuro-Cognitive Synthesis of Brand Equity Formation, Sustainable Brand Perception, and the Neural Detection of Greenwashing.

Faculty Research Interest

His research interests lie at the intersection of marketing, consumer psychology, technology, and tourism, with a focus on Destination Branding and Engagement, Neuromarketing and Consumer Neuroscience, Chatbots and Conversational Agents in Tourism, and Tourism Metaverse.

Faculty Training Programs

 Bihar Chief Minister SC/ST/OBC/EBC/Women Udyami Yojna